About Matthew Beasley

Fact: I drink iced coffee year around. It just makes me a happier person.

I am a UX Designer in the Corporate Marketing department at IBM. My passion for digital design began back in high school. While other kids were playing video games, I was learning to build them - I even owned my own server and managed my own website. From there, I starting playing with typography and layout which led me to start designing full-scale websites for local businesses. In turn, that lead me to purchase my first car. After high school, I supplemented my own learning with a formal education. I earned a BA in Multimedia Design and Development from DeVry University, where I spent all four years on the Dean’s List. I was fortunate enough after college to land my first gig with American Book Company. I built an online testing platform using PHP and MySQL, a custom e-commerce site, and many other tools for the organization.

With that experience, I had the opportunity to land several other gigs which furthered my experience. One of them being Cox Automotive, one of the largest private corporations in Georgia. These organizations gave me a large deal of design experience. Currently, I do high-level freelance work, including: web & graphic design, front-end development, and WordPress development. I create anything from logos, illustrations, and flyers to large e-commerce sites. I am a kind hearted consultant with a kick-ass delivery. If you let me know what you need, I will get it done successfully.

Both God and the devil are in the detail. So who are we to disagree. Details cost more money, take more time, experience, heart, and conviction. But we love ‘em because they make the difference. Contact us today and let’s make a difference.

+ Tools and Skills

I gained a great number of professional skills over the years. Here are a few:

  • Photoshop

  • Illustrator

  • indesign

  • sketch

  • adobe XD

  • AXURE

  • AFTER EFFECTS

  • MAC/ WINDOWS

  • WEBSITE STRATEGY

  • WIRE FRAMING

  • PERSONAS

  • USER RESEARCH

  • USABILITY TESTING

  • Creative Direction

  • INFORMATION ARCHITECTURE

  • PERSONAS

  • SURVEYS & INTERVIEWS

  • PROTOTYPING

  • TRAINING & DOCUMENTATION

  • VISUAL DESIGN

  • HUMAN COMPUTER INTERACTION

  • LESS / SASS

  • HTML5 / CSS3

+ CLIENTS

I have been fortunate to work with some pretty awesome clients!

+ CAREER HISTORY

I've worked with some amazing companies!

UX/UI Designer @ IBM

- Evaluate trends, cultural shifts and behaviors, consumer values, and technical advancements to design directives for UX, UI, and interaction design projects across web and mobile platforms in 120 countries that align with long- and short-term goals encouraging increased user interaction, reducing negative Net Promoter Scores (NPS), and increase brand visibility.

- Articulate with an intuitive business acumen and Six Sigma skills that facilitates lean management processes promoting efficiency, aides in locating/resolving pain points, and allows for effective change management.

- Manage cradle to grave project management processes including, but not limited to, timelines, staffing, brainstorming concepts, developing pitches, and collaborating with stakeholders, developers, producers, and designers to fine-tune sketches, wireframes, presentation decks, prototypes, and mocks to communicate user flows.

- Oversee team member career progression with effecting coaching, motivation, and goal setting techniques that resulted in high productivity and strong morale.

- Hold brainstorming sessions that empower teams to share perceptions, insights, and new ideas which cultivates an environment of creative problem solving, future-facing action planning, and open communications.

Noted Accomplishments:
- Work in an agile environment to realize conceptual ideations and perform A/B testing to acquire proper variables that drive design strategy to enhance site performance by 250%, increase conversion, and improve user experiences.

- Took the initiative to design and implement stretch assignments including Airtable across imb.com, events, social, brand, advertising, and corporate which synced calendars and encouraged cross-functional collaboration and project participation.

- Design and implement custom Watson chatbot and push notifications to bring back returning engaged users and reduce bounce rates. See less

Senior Digital Designer @ Emory University

- Managed and directed communications plans, differentiation techniques, cultural strategy implementations, design methodologies, and branding proposals for all web, mobile, social media, and merchandise platforms ensuring alignment with the University’s mission, goals, and objectives.

- Staged and hosted interviews with key stakeholders, leaders, and colleagues to brainstorm and present the comprehensive rebranding of Emory’s multimedia experiences with breakthrough branding guides, new digital patterns, and a seamless appearance to the overall look for all image collateral.

- Directed and oversaw web strategy, design, and coding new sites from scratch and redesign of existing sites including:

-- Emory Seed the Future to inspire increased scholarships and endowment funding to the university

-- The UX, design, and front-end coding for the Emory Library Service Center renowned for its state of the art, climate-controlled facility.

-- The design and development of The Friends of Bobby Jones which is collaborative effort between 3 schools to honor the legacy of Bobby Jones and support scholarships.

-- The UX, design, and front-end development of the Emory President site which facilitated the easy dissemination of communication from the President’s office.

-- The redesign, UX, and visuals for the Emory Continuing Education site which encourages individuals to sign up for classes to further their education and professional development.

-- Presented a unique brand personality through art and typography with the design, UX, and front-end coding of the Emory Integrity Project site which is dedicated to strengthening the university’s culture.

- Expedited the curation and publication of new content for Chandler’s admissions website including, but not limited to, photography and storytelling resulting in an increase in admissions applications.

- Encouraged productivity, strategic thinking, and accountability from all team members.

Senior National Digital Designer@ Cox Automotive

- Brainstormed and developed design concepts for Manheim, Autotrader, and Kelly Blue Book based on their identified needs turning around stagnant and underperforming ideations into concepts that produced record numbers within 1 year.

- Spearheaded new vision for marketing campaigns and marketing/art designs in the creation of marketing materials and collateral.
- Researched and analyzed market trends and audience insights to lead integrated and disruptive marketing and branding strategies that connected with consumers’ needs, emotions, and values.

- Applied strong communications, presentation, and writing skillsets to educate personnel on brand identity guidelines and consumer engagement tactics.

Creative Director Digital @ Mini Nimbus

- Brainstormed and developed design concepts for Manheim, Autotrader, and Kelly Blue Book based on their identified needs turning around stagnant and underperforming ideations into concepts that produced record numbers within 1 year.

- Spearheaded new vision for marketing campaigns and marketing/art designs in the creation of marketing materials and collateral.

- Researched and analyzed market trends and audience insights to lead integrated and disruptive marketing and branding strategies that connected with consumers’ needs, emotions, and values.

- Applied strong communications, presentation, and writing skillsets to educate personnel on brand identity guidelines and consumer engagement tactics.

Web Designer & Developer @ American Book Company

Creative in research, vision, and design for implementation. Web design and user experience, flash animation, digital illustration, and developer. Creative designer and implementation of email campaigns and online advertisements. Won rookie of the year for outstanding innovations.

KEY PROJECTS:
Main Website Redesign – Redesigned the companies main website within the brand. Created a custom online shopping cart that connected to file maker database that the sales and warehouse team could interact with. Received first order minutes after launch and increased warehouse and sales productivity.Online Testing Platform

– Created an online test prep platform for K – 12 using HTML5, CSS3, Javascript, PHP, and Mysql. The platform has been used by schools all over the united states. Students can take the test, get graded and review what answers they got wrong with explanations.

Freelance

Designed a variety of material for clients including logos/branding, posters, websites, and apps. Worked with some amazing clients like The University of Alabama at Birmingham, Phillips, Samsung, and Assurant. Gathered teams up designers, developers, and illustrators when needed to build a team to work on large projects.